Dorothy Ho

Favorite nonprofit: The Sato Project

As Candid’s Senior Director of Marketing, Dorothy leads the team responsible for marketing Candid’s full product portfolio, including Candid search, APIs and Candid Seals of Transparency. She oversees full lifecycle marketing for these products, spanning positioning, go-to-market planning, paid acquisition, onboarding, and renewal. She also builds acquisition and retention programs for the four audiences Candid serves: nonprofits, funders and donors, business and financial services firms, and technical solution providers. She works closely with the product, design, data, social enterprise, and customer experience teams, bringing what Candid learns from subscriber research and campaign results into the decisions those teams make.

Dorothy has spent 20 years in marketing and growth across software, APIs, telecommunications, and multi-brand retail in the United States, the United Kingdom, and Australia. Before joining Candid in 2017, she led customer relationship and omni-channel marketing at Bed Bath & Beyond, covering the company’s three retail brands. Prior to that, in London, she managed retention and loyalty programs at Virgin Media, one of Britain’s largest cable and mobile providers, and led product launch marketing at Lebara Mobile, a mobile provider serving migrant communities across Europe. She began her career in brand management in Sydney.

Dorothy holds a Master of Commerce in international business from the University of New South Wales and a Bachelor of Business in marketing and international business from the University of Technology Sydney. An Australian, she spends as much time as she can in the ocean and cares deeply about marine conservation.